The Bespoke Book designs strategies that go beyond getting your book into the right hands
We don’t just focus on your book, we focus on you. Whether you're an author with a (personal) story to tell or a business with a message to share, we see your book as part of a bigger picture.
We look at how your book fits into your business or personal brand and what you want it to lead to; whether that’s more sales, speaking engagements, new clients, media coverage, or deeper connections with your audience.
By aligning your book with your long-term goals, we make sure the buzz you build becomes lasting momentum. We don’t just celebrate the moment, it’s about setting you up for the next chapter, too.
3 WAYS TO WORK WITH US
We offer three entry points, each designed to meet you where you are in your book journey:
Creation
For established businesses looking to mark a milestone or celebrate their story, we help create a book that captures your journey. We guide you through the storytelling process and shape it into a publication that honours your legacy and connects with your audience.
Launch
For indie authors with a completed manuscript, we help you design and deliver a launch that creates buzz and builds momentum. Your launch becomes more than just an event—it becomes the foundation for long-term promotion that aligns with your goals.
Promotion
If your book is already out in the world, we help you reignite interest with a promotion strategy tailored to your personality, purpose, and audience. Whether you want to boost sales or integrate your book into your business marketing, we’ll craft a plan that fits your style and ambition.
MEET THE TEAM
The Bespoke Book is a collaborative initiative by Blue Ninja and House of Hives, created to support indie authors and businesses with a personalised communication strategy built around their book.
These are our wonderful founders:
Louisa Stewart - Blue Ninja
With nearly two decades of experience across the public and private sectors, Louisa is an expert in business systems, automation, and data intelligence.
Within The Bespoke Book, her expertise is the glue that binds everything together. She helps the team collect data, use it to guide the work, and pivot when needed.
Mags Thomson - House of Hives
Mags helps business owners create communication assets that clearly articulate their message and brand identity, ensuring everything feels aligned with your core values and vision.
Mags is also an author and self-published her book The Ugly Duckling Diary a few years ago. Having gone through the process, she knows exactly where to focus and what promoting your book is like.
HOW IT WORKS
Discovery
Every author and book is different, which is why we don’t offer one-size-fits-all solutions. We start with a free discovery call to learn more about your goals, your audience, and where you are in your book journey. This helps us identify which tools and services from our Bespoke Book toolbox will support you best.
Design
After our conversation, we’ll create a personalised plan centred around your book and your vision. Depending on your needs, this could include:
Project management and milestone tracking
Audience identification and messaging strategy
Print and distribution guidance
Social media marketing planning
Content creation (emails, posts, video snippets)
Online or in-person launch event planning
Access to local bookshops and author networks
Speaking engagement support
Collaboration with designers, videographers, or PR professionals
Podcast strategy and support
CRM/email system setup for outreach and promotion
Review process guidance and coordination
Delivery
Each service can be offered as done-for-you or done-with-you, depending on your preferences, capacity, and budget. And if there’s something we can’t deliver ourselves, we’ll connect you with trusted partners in our network—people we know and work with—so you're always in good hands.